You’ve heard it before. Successful business is hinged upon three things: location, location and - you guessed it - location. Engagement marketing for ecommerce companies, however, is a moving target; there is no single location to rely on.

Poor timing can lead to low conversion rates and high opt-outs. So instead of leaving your products to luck, focus on better timing to encourage stronger conversion rates.

This is a quick guide for leveraging behavioral data on your Shopify site to improve conversion rates, increase revenue and better the customer experience along the way.